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Financial literacy is the ability to understand and effectively use and manage financial skills, such as personal finance, budgeting and investing. It is the key to building a strong foundation of an individual’s relationship with money. The rapidly changing global economic realities have made abundantly clear that financial literacy is of vital importance in determining a country’s future.

While Government efforts have been made at the macro-level, inclusion of financial literacy at India’s micro-level economy is the need of the time. As per a recent report by SEBI, only 27% of the country’s population is financially literate. This figure becomes even more stark for an economy recovering from a pandemic. Though the economy is gradually getting back its pace, there always lurks the threat of a lack of financial literacy rate among the Indian population. What is even more alarming is that there lies a huge gap in India’s financial literacy rate. The rural Indian population is more deprived when it comes to a thorough understanding of finances; and rural women are the most deprived sections of the population.

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With their limited access to educational tools and resources, the rural Indian women are severely deprived of financial literacy and hence makes it difficult for them to take financially informed decisions. However, the changing economic situations and the higher rate of women participation in the workforce makes financial literacy almost an imperative for women. Furthermore, as financial literacy is rapidly becoming synonymous to women empowerment, a sound knowledge of finances can enable women to claim their independence both in private and public spheres.

This knowledge becomes extremely crucial in times of unforeseen financial emergencies and can also safeguard a woman from falling prey to fraudulent financial schemes. 

We, at Advaita Bodhi, believe in making financial knowledge accessible to rural women in  simple and relatable ways. We aim to provide the rural masses and especially the women, the financial know-how that would equip and empower them with the confidence to lead a more financially informed life. 

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  • Basics of banking

  • Basics of savings

  • How to open account online

  • How to use Debit Card

  • How to withdraw money ATM

  • Aadhar based money transfer

  • Online money transfer

  • Internet Banking

  • Safe Banking Online 

  • Which Payment App to use

  • How to receive money

  • Registering for UPI

  • Insurance for health

  • Insurance for livestock

  • How to claim insurance

  • What to do if claim rejected

  • How to save money

  • Why not to invest in chit fund

  • How to open Fixed Deposit

  • What is Mutual Fund

  • How to invest in Mutual Fund

  • Money Saving Schemes in PO


  • To provide equal digital access through digital connectivity.

  • To empower the information deprived communities with digital information and information services.

  • To promote diversity, inclusivity and sustainability.


  • To protect the environment and local heritage and culture.

  • To ensure digital inclusion of the information starved remote and rural communities.

  • To train these people with knowledge and to equip them with digital and connectivity tools and resources.


- Chorsorati JPU, Nadia
- Birnagar JPU, Nadia
- Choto Jhauri (tribal) JPU, Jhargram 


- Majdia (Indo-Bangla border), Nadia
- Sundarban, S 24 Pgns
- Chhatna, Bankura 

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